E-Commerce Update

Bitron, a well known automotive lubricant brand since the early 90’s, had a growth strategy that was in trouble. Bitron’s online sales strategy was not working and the e-commerce solution was not pleasing customers. Working with the executives, we transformed the way Bitron interacted with customers online, improved fulfillment processes and revised their digital marketing strategy. We helped create strategies that made the most impact on existing customers while being in line with Bitron’s budget and strategic vision. The solution gave customers what they wanted—and boosted sales and brand image.

Bitron Online Store Example


Our Approach

Perform a market analysis to determine opportunities and challenges and align company vision to the new e-commerce product vision and strategy.
Collaborate with vendors to spot sales growth opportunities and narrow the product offering as well as improve customer service.
Conduct customer research to learn about their preferences and needs.
Gather management feedback about direction and decision making and align project direction using the feedback, market and customer analysis.

Key Solutions

  1. Implement a new e-commerce platform and modernize the user experience
  2. Customized the e-commerce platform to match customer needs including implementing a simplified affiliate program, integration with third party logistics provider and vastly improved customer communication
  3. Implement customer and internal fulfillment notifications and shipment status updates to help prevent issues before they occur (cross border shipments in particular)
  4. Implement a multi-market and multi-currency solution
  5. Implement real-time online customer chat application
  6. Integration with reporting system and implementation of an easy to use and flexible business intelligence dashboard (including P&L monitoring)
  7. Design and implement a digital marketing plan including landing pages, SEO optimization, content development, new email communication system implementation and optimization, Facebook Ads implementation, testing and much more
  8. Amazon Seller Pro account implementation and optimization
  9. Amazon marketing plan implementation and optimization with tools such as Data Hawk and Helium10
  10. Amazon account integration with business intelligence dashboard
  11. Provide ongoing support and maintenance

There’s much more! Contact us to discover how you can leverage this experience for your e-commerce business.

Customer Feedback

“We wouldn’t be where we are without the the talent of Ved and his team. The technical capability and strategic adaptability are second to none no matter the project or challenge.”